One of the things that makes buying cosmetics fun is how creative and beautifully packaged items are. theBalm definitely wins me over with their cheeky color and product names and retro inspired graphics. I love looking at eyeshadow palettes but I don't purchase many because I tend to wear the same eye looks all the time, black cat eye or black smokey panda eyes... I thought this palette might be a good way for me to try new eye looks and I'll be honest, the packaging totally won me over..plus I had ebay bucks to use. These shadows are very pigmented and apply smoothly/are easy to blend. I didn't bother swatching this because it's been out for so long now there are loads of swatches for it.